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Has anyone noticed the frequency of your eyes grabbing signs telling you how great the coffee is everywhere? (And it’s happening in all the places where the coffee always sucked?) What, was there a coffee revelation planet wide that allowed places which normally buy as much coffee as possible, at the lowest price, roast it in the largest quantity, grind and package it to be brewed world wide with the most amount of water, resulting in the largest bottom line?
Or is it just because coffee is all the rage?
Madison Avenue hasn’t missed out on the fact that everyone has a paper cup with a cardboard quilt and a plastic top in one hand and a cell phone in the other. The way they look at it if it’s not their coffee it’s going to be someone else’s so if they scream louder with better fluffy comfy signs you’ll be more likely to buy. Who can prove their wrong when were talking about personal taste?
At the bagel store (I had Roos Roast in my own Roos Roast mug.) I overheard the counter girl ask the man buying coffee, “Would you like to try the coconut pineapple Hawaiian?” “No, actually I’m a coffee flavored kind of coffee drinker.” He told her.
I thought me too and went over and handed him a business card. (image by tajmap@yahoo.com)