Slush Slush Slush! Coffee Class! - Tuesday, February 27th
The month of March is here and the slush is on the ground. Slush Slush Slush! We need something to look forward to. Something caffeinated would be nice. Warmer weather has stimulating qualities but you can’t count on it here in the mitten state. . What you can count on is an April 1st Coffee class! No joke, the next coffee class is going to happen on April Fools 2007. The Class is held at the Roasting Barn (See Map) from 10:30 to 12:30 and costs $20. The focus is going to be on Coffee Foolishness. I’m not fooling. Who’s the fool now? Go to the coffee class page to learn more and send me an e-mail to sign up. Space is limited to 30 people. I hope it’s a full class.
Stay tuned for a new website called “ Johnny Eats Out” featuring, "Dr Taste" and "BlogYum." There will be more info on that when I host a cooking class at Kitchen Port thanks to Roberta Shrope and Julie Trapp. April or May the date is TBD. I will prepare a wonderful Bouillabisse for all to taste and there will be a discussion on tolerating crappy food in great restaurants and why it happens. If you haven’t had a chance to check out all the great stuff at Kitchen Port do so. It’s really a great shop!
John on 02.27.07 @ 01:39 PM EST [Permalink]
5 Weeks to Go! - Thursday, February 15th
Roos Roast is the proud sponsor of the 45th annual Ann Arbor Film Festival. The Film Festival is only 5 weeks away March 20 thru 25. As the date approaches we need to mark our calendars, tell our friends and get everyone to come out and support the oldest independent festival of films known to man. We want this one to be the best. I will be at the fest every day serving up Roos Brew and watching films from all over the world.
Right now the Film Festival staffs is working 24/7 (fueled on roosroast) putting together a spectacular program of films. Think about it, in 5 weeks the weather will be warmer, the days will be longer, and the winter struggle will be that much more behind us for 2007. Drinking, thinking and enjoying roos roast will be that much easier and if you come to the film fest you can experience my brew in the lobby.
In the spirit of moving images added 2 video’s to You Tube. Simply search: roosart on You Tube and you will find them. See you at the moives…
John on 02.15.07 @ 09:50 AM EST [Permalink]
Old News - Thursday, February 8th
Consumer Reports magazine held a coffee showdown between, Dunkin’ Donuts, Starbucks, McDonald’s, and Burger King and Ronald the clown came out on top! Which is consistent with my taste buds. McDonald’s has the best of the worst coffees hooray!
Last winter McDonald’s marketing brought out a “premium roast” and you can taste the stringent Uganda, or is it Vietnamese beans? What I’m talking about is robusta coffee. The highest in Caffeine content and lowest in quality and environmental awareness when it comes to trade and environmental consciousness. It does have a nice nasty fruity tinge and the cheap quick pick me up without having to learn the corporate speak of Starbo’s. I’m an expert at crappy coffee. To me it takes knowing really bad coffee in order to know good, great, better, best. Like the palm reader I knew in New Orleans during a 1990’s Jazz Fest. Don’t recall his name but his mentor told him “Go out and read 10,000 palms and then come back and I’ll teach you how it’s done.” It is same way with coffee; “Go out and drink 10,000 cups and come back and learn how to roast.”
Consumer Report went on to say coffee at the BK Lounge (Burger King) tasted like hot water. Agreed! They have this new brown really plain and basic look that actually had me scared when it came out right around the time the McDonalds came out with their new roast because I actually thought it was going to be good based on the new brown look, but it was nasty! And that got me mad! The Dunker got an “Inoffensive” which I feel was right on. They held a short and very popular period when their Ice coffee was all the rage all because of their sweetened milk they add to their brew and I completely agree with the Inoffensive warm boring taste. Starbucks was rated as “strong but burnt and bitter enough to make your eyes water not open.”
Good coffee is a tough call when you consider brewing it for the masses. I’m still dreaming of the day I open the Roos Roast Coffee Shop because I’m up for the challenge to simply make the best coffee for everyone. Shhhh. It’s a secret.
John on 02.08.07 @ 08:22 PM EST [Permalink]
