What is RoosRoast?
RoosRoast Coffee is a life/ art/ food project that turned legit. It was born of John Roos’ mind and person, but now it’s all of us – you reading these words, the good people who work here, the coffee farmers and each and every funny encounter we have over a cup of coffee.
Who we are: The RoosRoast way
We are… thrifty, reusers, scrappy
Our coffee is just… better
We don’t run out. We’re ready, we’re willing. Yes.
Feel the love, the lobster butter love.
This coffee is an experience. RoosRoast.
We’re hard working people, working hard.
Building skills, all skills, communication skills.
A living wage! Benefits! For real and not for fake.
Keep it real.
This place is eclectic. Liberal arts town garage sale idiosyncratic.
We like handmade and homemade and GREAT
Make it funny, it might be irreverent,
Maybe inappropriate, slightly unexpected, possibly even psychedelic.
We are improvising this business, no MBA plan.
We tend to be bottomline, but it’s not all bottomline.
Grass roots, deep local. Ann Arbor organic.
Protect this grass, this earth, this planet
We are ourselves, not some other shop, we are RoosRoast.
Born of John Roos’ brain
Serving the community, every day
Because the people they love
And the coffee, the coffee…
*The above text comes from a team vision session, "What Makes RoosRoast, RoosRoast?" 2020
John Roos: Chef Man, Coffee Man
John Roos, citizen, promoter and coffee seller, was born in Ann Arbor sometime when hash bash was still cool. Speaking of which, people often think he’s stoned, because he actually listens to people and still rides a skateboard. His dad had a barbershop on Main St and his mom worked in a bank. Deep local.
As a reformed ski bum, poet, artist, consultant chef, and Subaru salesman, Roos learned how to relate through many languages, bohemian subcultures and seriously hyped work ethics. In the kitchen, he developed a chef's palate which is probably why his coffee tastes so good.
Roos is a self-taught artist with a journal by his side at all times. Though he never achieved his dad’s dream of celebrity-chef stardom, since 2005 he’s used his skills to develop RoosRoast into a giant network of coffee and art that goes beyond his singular personhood.
RoosRoast is bigger than a single person right now. But, if you want to know why and how anyone could name a coffee "Lobster Butter Love", the answer lies with John Roos himself.
More About RoosRoast
News on RoosRoast
Feature in Slice, Ann Arbor "John Roos, founder and owner of RoosRoast Coffee, roasts his carefully sourced coffee beans from producers around the world in his lively Rosewood Café location in Ann Arbor..." Read Article
Ann Arbor Observer "As if to prove that there's still room for locals downtown, John Roos is bringing a RoosRoast cafe to E. Liberty, replacing Elixir Vitae..." Read Article
RoosRoast invests in high-efficiency coffee roaster that won't emit smoke. "It looks like the Tin Man's long lost cousin, but that shiny new roaster in the back corner of John Roos's coffee shop sure can roast a lot of coffee..." Read Article
RoosRoast bringing 'deep local' flavor to downtown Ann Arbor
"Good things tend to happen to RoosRoast coffee owner John Roos..." Read Article
RoosRoast cafe is a funky, creative candidate for Michigan's Best "As a former cook and hospitality expert, John Roos has seen the impact that being invested in his product can make..." Read Article
Michigan's Best finalist RoosRoast is out of the way, but in the hearts of Ann Arbor coffee shop "The philosophy for serving great coffee is simple for John Roos, the owner of RoosRoast Coffee Works, and it all starts with a dedication to the craft..." Read Article
Photo gallery: RoosRoast opens 2nd location in Ann Arbor "The newest location opened at 117 E. Liberty in downtown Ann Arbor..." Read Article
Return to your senses with RoosRoast Free Speech Coffee "Return to your senses." That's what John Roos tells students in his coffee roasting classes. John Roos loves his coffee. You can see, smell and taste the love in every cup..." Read Article
RoosRoast sets up shop in Downtown Ann Arbor
"Situated comfortably among the name-brand shops that line the streets of downtown Ann Arbor lies a cafe that prides itself on originality..." Read Article